One Card Technology. . . Cross Platform Functional
AmeriCardGold Stored Value Networks, LLC specializes in gift, loyalty, and fundraising marketing for communities and coalitions. Our software is capable of supporting multiple merchants on a single card solution with the ability to track each of these merchants (and customers) uniquely and separately. All transactions are processed on either a magnetic stripe card or bar code scanner providing a completely paperless and more secure stored value solution.
We offer cross platform capabilities just like a credit card only better! Each unique merchant can run their own gift, rewards, and fundraising program inside the coalition while protecting consumer balances and donation activity as exclusive to their business. Not-for-Profit organizations can work with a business community to drive distribution of cards and sales traffic in exchange for a small percentage of sales donated back to the organization on a monthly basis by the participating merchant community.
When we drive cardholders to a business, the business accepting the card gains valuable access to the cardholder’s marketing profile after the card is swiped or scanned. This capability is what many franchises have been looking for and opens up a world of opportunity for business synergy and other advanced marketing strategies.
Coalition Marketing Designs
There’s two primary coalition marketing designs, pooled, and non-pooled as described below.
Non-Pooled Coalition Network
This program allows a community of merchants to issue their own branded community card that can be processed at any individual merchant inside the community. Under this program, gift value and rewards can only be redeemed at the merchant where the credits were originally loaded or earned. Patrons cannot load value on their card or earn rewards at Location A and then visit another merchant (Location B) and redeem the value received by Location A toward goods and services at Location B. This program is suitable for any community desiring to maintain individually controlled gift, rewards or fundraising structures but still market the card under a unified brand or promotions strategy within the community. This type of network design creates “walled off” balances on a merchant by merchant basis. Unlike pooled coalition designs, the non-pooled method requires no ACH withdrawal or escrow billing and thus frees up businesses to aggressively offer rewards and prepaid strategies to drive visitation while still reaping the benefits of unique customer acquisition, retention and relationships.
Pooled Coalition Network
Similar to buying a shopping mall gift certificate that can be used anywhere inside the mall, this design allows any patron to earn rewards at one location but redeem the rewards at a different location inside the coalition. Stores can also load gift value on the cards as a gift card transaction for customers that are either unique to the store or shared by the coalition. Under this method, a bank ACH and escrow billing or funding process is required to manage the open liabilities. This program is suitable for coalitions desiring to upgrade from a paper based gift certificate or frequent shopper program to an electronic gift and loyalty card that can be honored community-wide.
AmeriCardGold Stored Value Networks, LLC has designed and built several coalition models. Please review our Private Label networks to learn more. |
